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2014 Annual: Top 10 creative account wins/retentions

December 23, 2014 10:17

It’s been a busy year for creative agencies with a number of big account moves, including a resolution to the lengthy Myer pitch, a surprise move for Woolworths and Netflix appointing its ‘eyes and ears on the ground’. Mumbrella creative reporter Miranda Ward recaps the top 10 creative account moves and retentions.

Woolworths11. Woolworths shifts creative to Leo Burnett Sydney

Woolworths’ sudden decision in March to shift its creative account from Droga5 to Leo Burnett Sydney. The appointment followed the supermarket chain hiring former Coles executive Tony Phillips as its chief marketing officer.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics
303Lowe AJF Partnership aliens BMW Budget Direct creative cummins & partners Droga5 Grey Melbourne Hahn Leo Burnett Sydney M&C Saatchi McCann Melbourne Mini Mondelez Myer Netflix NRMA Insurance Ogilvy pitch R/GA Red Bull Stan StreamCo Target Vodafone WhybinTBWA Sydney Woolworths Worksafe zeek zia
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