2015 Annual: The year that was – April

December 27, 2015 7:00

2015 was another year of major change and transformation in the media and marketing world. Over the next 12 days, Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.

April kicked off with its usual plethora of April fools day pranks among the notable mentions this year was Vodafone who announced an emoji phone, Google turned its Maps function into a giant game of Pacman and Qantas announced it was putting the U back in customer service by putting the letter U in its name.

It was also the month that saw Game of Thrones return for another season. Unfortunately the first episode leaked online with pay-TV operator Foxtel refusing to comment on the impact that this might have had on its initial numbers.

The launch of the season also blaze of publicity, with a large model dragon is being installed on the steps of Sydney Opera House as the pay-TV prepared to host the premiere of season five of HBO hit drama.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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