2015 Annual: The year that was – December
2015 was another year of major change and transformation in the media and marketing world. Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.
December kicked off with Shannon Ponton, one of the long-serving trainers on Channel Ten’s The Biggest Loser, called for the show to return to its roots, but insists there remains “tremendous life and passion” in the decade-old reality franchise.
Ponton, who has put overweight contestants through their paces for nine of the 10 series, said the most recent season, which saw 1.034m metro viewers tune in for the winner’s announcement, should have contained a greater educational element which has been key to its past success.
National airline Qantas settled on a new roster of advertising agencies with The Monkeys, With Collective and BWM Dentsu all on the list.
