2015 Annual: Top creative account wins
While the media side of things has been the focus of large amounts of pitch activity, there were also a number of creative account moves. With Optus and Virgin still in play, the first half of next year will see more shifts in the landscape.
The biggest account move of 2015 came just this month – with Qantas shaking up its agency roster, appointing The Monkeys, With Collective and BWM Dentsu.
The national airline looked to appoint new agencies following on from the death of Neil Lawrence who masterminded the last brand campaign and the demise of Droga5 Sydney. It is understood M&C Saatchi and Special Group were also in contention in the pitch.
While Optus and Virgin would fight it out for second and third place on the list, their creative accounts are still up in the air, meaning Volkswagen claims the second spot. The year kicked off with Volkswagen consolidating its creative account with DDB Sydney, handing the agency the creative for Volkswagen Commercial Vehicles and Skoda brands after a lengthy pitch process.
