Year In Review: Best Mumbrella guest posts of 2016
From fake influencer experiments and crisis comms fails to gender diversity and industry wankery, this year’s op-eds ran the gamut. Here’s the 10 most read submissions of 2016…
How our fake business won a Customer Service award
Former agency executive Marc Cowper, now boss of start-up Recomazing, embarked on an experiment to see how easy it is to buy endorsements from influencers for a fake business. To his dismay, he won an award, which he argues highlights the potential for manipulation and dishonesty by social media influencers.
How to Ritson: A beginner’s guide to denial, dismissal & downplay
I’m sorry but where is the 24 hours with Kerwin? Surely that’s the best Mumbrella piece of 2016…