The Year In Review: major media account moves of 2016
While 2015 was the year of the ‘mediapalooza’, 2016 has seen some big changes in the space. Mumbrella looks at some of the biggest pitches of the year.
Coles parts way with UM
In July, one of the biggest advertising accounts in Australia changed hands after 12 years with Coles, dumping incumbent UM in favour of OMD.
The pitch had been in process since January with the appointment of OMD announced in May.
The pitch had some fall-out with Wesfarmers brand Target following sister brand Coles in shifting its media spend to OMD from UM.
