Year In Review: February – New TV channel; dangerous car ad; Mamamia’s fake news
2016 was another year of major change and transformation in the media and marketing world. Mumbrella’s Zoe Samios provides a month-by-month recap of the most read and biggest stories that affected the industry.
February kicked off with a bang when Clive Mathieson, editor of The Australian, resigned after five years, moving into a strategic advisory role in Mike Baird’s office.
Mathieson told The Australian of his departure: “The Australian is, and always will be, the nation’s best newspaper with the finest stable of journalists,” he said. “To be involved at a senior [level] has been a privilege and I wish Paul and my dedicated colleagues every success in the future.”
The first day of February was a big one in adland, too, with Woolworths announcing M&C Saatchi as its creative partner, after less than two years with Leo Burnett.
