2022 will be an election to boost our industry – regardless of who wins

The first half of 2022 is going to see ad inventory fly off the proverbial shelves and the brands that are ahead of the game will be the ones that benefit as we head into the second half of the year, writes Barry O’Brien OAM.

The silly season is fast approaching.

A federal election is set to take place some time between now and May 21.

Add in a six-week period, give or take, between the prorogation of Parliament and the actual election day, and we can likely predict an approximate 10-week window for the election to fall, between March and May.

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