2025: The year reputational risk moved off the comms plan and onto the balance sheet
Phoebe Netto, founder of Pure Public Relations, explores how a slew of high-profile leadership controversies changed how businesses approach reputational risk.
Phoebe Netto
Marketing and communications professionals have long understood that mitigating reputational risk is part of good organisational hygiene. We prepare leaders, manage issues, put crisis plans in place, and appoint spokespeople to step up if push comes to shove.
But over the past year, something material has changed.
Reputational risk has moved from being viewed as a marketing discipline or a governance safeguard to something far more concrete and measurable: a commercial reality with direct financial consequences.
