20th Century Fox sounds out media agencies ahead of possible $30m media pitch
Film studio and distributor 20th Century Fox is understood to have taken multiple soundings in market ahead of what is expected to be a media pitch, Mumbrella can reveal.
A representative from 20th Century Fox this morning declined to comment, but Mumbrella understands a number of agencies have been approached about being involved in a media pitch.
According to Nielsen the account had a $30m main media spend in the year to May, but this marketing budget is likely to grow amid a massive surge in blockbuster movie releases from the big studios, with 20th Century Fox releasing the Fantastic Four, and sequels to the Maze Runner, Kung Fu Panda, X Men: Apocalypse and Independence Day in the next 12 months.
The account is currently held by incumbent media agency ZenithOptimedia.
time for a change Fox…the other guys are doing it better
Solid example of good journalism
Fox are way behind most of the other film distributors, there new release Poltergeist has nothing but a small social media presence, the new Fantastic Four is going to flop, they secretly know it, I’m aftraid an onslaught of advertising won’t save it from being crushed by the Marvel fanatics. Aloha will be there high point in the coming months, ironically a film that will promote itself through the all important word of mouth. Maze Runner sequel Scorch trials is an exception, the built in audience is there and thethe new film will get new audiences interested as the story is grounded