24 Hours With… Carl Ratcliff, CEO, One Green Bean
24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella’s world. Today we speak with Carl Ratcliff, CEO, One Green Bean.
Mumbrella has asked me to write a piece about a day in the working life of me. And, whilst happy to participate, I now see how hard these pieces are to do. Should I tell the truth? Or spin a yarn? Maybe sprinkle some self-deprecating comedy on top, to demonstrate what a good guy I am. And, who’s my target audience? Clients or staff? CEOs in waiting perhaps?
So like any good (ex) planner I’ve procrastinated. To the point that it’s getting embarrassing. I keep thinking, ‘It shouldn’t be this hard!’. To ease into it, a couple of insights that explain the shape of what follows.
‘missed the brief’ I hear they cry