24 Hours With… Kerwin Rae, author, investor and entrepreneur
24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella’s world. Today we speak with Kerwin Rae, entrepreneur, author and investor.
5:00am Wake up. It’s always better to jump out of bed before the sun does. Toilet. Teeth. Deep breath. Glad to be alive. 22 minutes of transcendental meditation to get my head clear, then it’s time for community management across my brand’s social channels, particularly Facebook and Snapchat.
Get a message from a guy in New York who implemented a suggestion I gave via a video on Facebook which got him a big deal over the line; he’s pumped and very grateful.
Imagine having to spend 24 hours working for this guy, whose life and approach to work appears to be a composite of every entrepreneur / CEO cliche – your jaw would be strained to breaking point from stifling yawns and forcing smiles at his glib inanities every day.
“Oh, you’re a transcendental meditating ADHD former kickboxer who homebrews his own kombucha AND you’re one of the few people so truly understands social?”
Jesus, Kerwin…
I couldn’t even finish it
“Still getting used to having someone follow me around with a camera. Weird. Now know what it feels like to be a Kardashian (not).” 10/10 something David Brent would say.
Spent more than 24 hr working for him (not much more) and this article is NOT SATIRE. Yes, he is being serious….
‘Think to myself ‘What a waste’. I hate waste. I drink half and pour the rest down the sink.’
You my friend, are absolutely cooked.
Ahahahahahahaha that was comedy gold. You should seriously consider the benefits of setting up a daily snapchat series called ‘In the ocean with Migaloo’…
And the time was after his 8 hour eating window. So much for the fast. Hilarious.
Seriously some of the best satire I have ever read.
Give this guy a deal with the BBC!
Is this satire? Please be satire. This is the 2016 David Brent.
This was painful. Actually painful.
Someone professing about how adept he is at social should instantly recognize the way that this transcript of self-love might be received poorly.
If he’s so good at social then how come nobody knows who he is or if he isn’t just some actor who was lurking as an extra in Neighbours last week.
This reminds me of the very first episode of The Office – people couldn’t work out whether it was real or satire… If this isn’t satire, I fear for our species.
Is this ghost written by David Brent? This guy must be having a great laugh..great satire. Fair play. “After 16 years in the game I’ve learned each day is generally all about solving other people’s problems” Gold!!
Is this ghost written by David Brent?
Not the article – the comment stream. Best comment stream in Mumbrella history!
“This new content series is all about solving the problems of my customers – they message me a business problem via Snapchat and I respond with advice.”
I can hardly think of a more inefficient way of communicating.
This will go viral… thus the prophecy fulfilled. Diabolical, Kerwin. Diabolical.
Spot on.
Kerwin is always one step ahead…
“I call him ‘chef’ because the kid knows how to cook up great content” hahahaha so cringe
A big prize for anyone who can tell me what this bloke actually does for a living?
According to him, Social? And he’s one of the few in Australia that gets it!
I was wondering how they’d come up with a new series of The Office.
His website is even more hysterical. Maybe in his next 24 hours he can get in some self awareness training. His photo’s also present two versions of himself – pre and post weight gain… Love the shot of him walking fully clothed with a surf board 😉
All he was missing was some activated almonds.
No, he actually did have the activated almonds (while creating his ‘kitchen magic’):
‘…roast some almonds on the stove and make magic in the kitchen…’
And that poor child. No escape.
No, he actually did have the activated almonds (while creating his ‘kitchen magic’):
‘…roast some almonds on the stove and make magic in the kitchen…’
This is supposed to spotlight some of the most interesting people in Mumbrella’s world. Huh! All it has done is confirm my belief that much of marketing is a complete wank. What does this character actually produce? Lectures. Who in the blazes would part with money to attend? Possibly the brain dead.
Ten bucks this buzzword spewing bro is blissfully unemployed in a year.
This dude IS David Brent. 1) He pays a guy to follow him and film doing the mundane. 2) He thinks he’s the messiah. 3) He’s blowing cash on a series that nobody is watching. Love it.
1,000,000 views is hardly ‘nobody’. Can you pick up the phone and chat to GaryVee, founders of InfusionSoft and LeadPages, Michael Gerber, Oren Klaff, Tony Hsieh or get Jocko Willink (the SEAL who wrote Extreme Ownership) to a keynote in NZ? Didn’t think so …
This has to be satire. Or he’s a douche. One of the two.
What the hell is mumbrella, I thought it was an outback town’s local paper!
Has anyone even bothered to check out what this guy actually does b fore criticizing his day?
He runs amazing events on how people can genuinely improve their lives and is at the forefront of social media promotion.
Well done kerwin and keep it up.
How much money did you give him to say that?
Nice one Ariel. I hear he has a job going for social media manager (so long as you ‘get it’ as well as he does)
Hey Ariel, I did check him out. He has a web series on Youtube. Absolutely toe curlingly cringe. Best parts are when he asks his staff to bring in good energy to the room when he’s presenting as he gets thrown off by bad vibes. He’s a real life David Brent.
Someone get the guitar.
https://pbs.twimg.com/media/CrPWfM6UkAAFHVH.jpg
I can’t speak for Harvey but thank christ I am not you Kerwin.
A “closer”….means different things to different people…. Its an awesome song by the Nine Inch Nails, a crap movie starring Julia Roberts or a sarcastic nod to someone’s revered ability to end a conversation or social event because nobody likes them……..goodbye.
A “closer” is also an American racehorse, who runs well behind the leaders and tries to win with a powerful burst in the last furlong.
But that’s probably not what he means?
It all makes sense…
Jordan Belfort, AKA the Wolf Of Wall Street (con man, wife beater), gets his business advice from Kerwin Rae:
http://www.adnews.com.au/adnew.....piRwy6p.99
I read it all. But after reading the comments i don’t even know how I’ve been played. is this real or satire?
It’s just that, that’s how i picture an entrepreneurs day(though quite exaggerated) and i’m also fasting.
So i believe it’s real.
8:48am – But we need a solution to this venue problem? I catch myself procrastinating so I say out loud “just do it now!”
3:30pm – Shit, we really need to solve this venue problem.
Hahaha This made me laugh out loud, good catch!
Keep this shit comin Kerwin I love it
Why do I get the feeling that Kerwin owns at least one autographed photo of Pete Evans and carries it around for luck / good karma?
I looked at his website to try to understand what he actually does and who he is – lots of random buzzwords, he sounds like a Tony Robbins wannabe and his ‘About’ the company and himself is riddled with typos, disjointed sentences, very repetitive and gives the impression that he he is the sole employee. No information given on his educational background or how he’s made $200 Million Dollars (caps are his) for all the ‘international’ companies he has helped. It reminds me of the spambots in comments sections – find out how you can earn $10,000 a day from home! Also noted he only learned about ‘Social’ a year ago so it’s very impressive that he’s already one of the few experts in Australia.
There are so many self titled entrepreneurs these days. ‘Author’ of a book that nobody has read. ‘Speaker’ at a trade show, in front of a sleepy 20 people. (Enter further buzzwords here…’Guru’?)
My local butcher runs a boutique meat selling shop. He is an owner of a small business. If somebody sets up on their own and it involves anything advertising, marketing, social or tech, they are all the buzzwords under the sun and they run a ‘start up’.
Dear wnkers: please stop being total wnkers and try to work on your EQ.
This has to be satire right?
If David Brent watched/read every Gary Vee/Tim Ferriss video/blog this is what would happen. No self-awareness at all
so so so so funny
Nowhere did I read the word evangelise – call yourself a social media guru. pfft!
If only there was a device that could quickly re-heat cold food stuffs such as cold coffee to avoid senseless waste
i really want to apply for the social media job for the LOLs
This cannot be real.
…come the revolution
Satire or serious, it’s hard not to get frustrated at this. Ask anyone who slaves away in in Digital and they’ll tell you, that for every clever satirical peace, there are four real-life KerwinCharm SMEGs peddling this snake oil to worry about.
By the way, my day started at 6.09am where I hit the snooze button twice, got up at 6.27am cursing the lack of electric shock integration (FYI Apple) to get me up at 6.09am. Just got home at 7.47pm and am still emailing reports with attributed-spend against sales docs to colleagues. Not one meditative session or ‘chef’ to speak of but we did have an awesome quinoa salad with poached egg at our desk while looking at puppy snaps.
Comedy Gold! Give this man an ABC TV series.
If this was real, still Comedy Gold!
Then give this man a channel TEN reality TV show and get out of the way! It’ll be a reality TV mix of an idiot abroad mixed with the office.
I hope this is real, that’s even more bloody hilarious!
Everyone else is playing Checkers. Kerwin’s been playing Chess for years.
Kerwin should really think about cutting down on Kombucha.
His website is absolute gold. The pic of him on Bondi beach fully clothed carrying a surfboard WITH THE LEG ROPE ATTACHED is comic genius.
Thank god Kerwin sees blunders as great learning opportunities. Life has just delivered him a wonderful chance to grow (the f**k up).
This is a parody. Surely.
Going by the view counts on his Youtube channel, I’d say the only guy in Australia who gets social doesn’t make valuable content at all. 14 out of 36 videos haven’t cracked 100 views…
Wow you guys are brutal
you get home and make dinner pretty quick. 1/2 an hour all in all. not bad.