2UE brings in Sean Pickwell to boost sales strategy

Tim Burrowes

September 10, 2010 10:28

Entertainment industry veteran Sean Pickwell has signed up as sales and marketing consultant to Fairfax’s Sydney talk radio station 2UE.

Pickwell, a former Austereo promotions director, will also continue to run his entertainment marketing company Waterfront Entertainment Marketing.

The move follows the appointment of former progam director John “Brenno” Brennan as program consultant.

2UE is a long way behind that of its Sydney talk rival 2GB with an audience share of 7.3 to 2GB’s 14.3% in the latest set of ratings, with another set to be released on Tuesday.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

IAN WRIGHT 12 Sep 10

Proud to say I gave Sean his first on-air radio job in the 80’s at 2BE/2EC Bega-Batemans Bay. A good guy with a truckload of talent & passion and a great pick up for Tim & the crew at 2UE.

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deco 14 Sep 10

I have had the great pleasure of being a client of Sean’s with his business, Waterfront Marketing. Sean’s appointment to 2UE comes as no surprise, given his unique experience in combining strategy, sales & sponsorship through engaging entertainment properties.

Well done Sean & lucky 2UE!

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2UE brings in Sean Pickwell to boost sales strategy

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