VicRoads launches ‘Unlock the grid’ campaign to beat Melbourne traffic
VicRoads has launched a campaign to tackle road congestion in Melbourne.
The campaign centres on the website Unlock the Grid, which helps show Melburnians the contribution they make to traffic, and suggests ways they can reduce it.
Digital agency Visual Jazz Isobar worked with VicRoads engineers to model the score. People who don’t travel score zero, while those who drive a lot and alone at peak times would score closer to 100.
“Given the audience focus is strictly Melbourne people, we’ve also had a lot of fun developing the creative that residents will relate to..”
How much has this fun cost? $500k?, coming from Visual Jazz #justsaying