303 MullenLowe bolsters data analytics and marketing automation offerings with four new hires
303 MullenLowe has appointed four new members to its data analytics and marketing automation offerings.
The announcement:
303 MullenLowe bolsters its data analytics & marketing automation capabilities with four senior hires
303 MullenLowe is expanding its digital capabilities, appointing four senior specialists in CRM, marketing automation and data analytics after winning the Audi digital account earlier this year.
“We are making a serious investment in transforming how our clients do business by using data to guide everything from their messaging to channel planning and business decisions,” says Nick Cleaver, CEO of 303 MullenLowe.
Leading the team is Charles Rallings as Digital Operations Director. Rallings has extensive experience across mobile, social and data analytics platforms, and a track record in leveraging digital technology to drive growth. Previous roles include Chief Operating Officer at DDB Group; and Managing Director, Tribal DDB.
Rallings has appointed a team of specialists who combine data and CRM expertise with a passion for automotive marketing. In addition to helping Audi Australia leverage its data, they are working across the agency’s client portfolio, using insights to drive performance.
Anne-Sophie Mazurek has joined 303 MullenLowe as Marketing Automation and CRM Specialist. She brings 10 years’ senior marketing experience, and honed her ability to nurture customer retention through CRM as Marketing & Strategy Manager at PSA Peugeot Citroën. Originally from France, she is an expert in understanding audiences and creating targeted communications.
Joining from Holler are Henry Woo, Head of Data Analytics, and Sophie de Flamingh, CRM Strategist. Woo is an expert in developing data strategy roadmaps, forecasting and market analysis.
De Flamingh brings over 20 years experience to her role, solving client business problems using a combined knowledge of CRM, digital, loyalty and communications. Prior to joining 303 MullenLowe, she ran a boutique agency providing CRM advice to clients including Subaru Australia and Lexus Australia.
She was also CRM Manager at Lexus Australia for five years. Rallings says: “We’ve recruited a talented team of specialists who are working collaboratively with our creative and media divisions to deliver seamless, hyper- personalised customer experiences, across every touch point.”
The global marketing automation industry will be worth $7.63 billion by 2025, according to Grand View Research, while the number of worldwide email users topped 3.7 billion this year, according to The Radiacati Group.
