303Lowe beats McCann to J&J sanitary towels

Johnson & Johnson has consolidated its Stayfree and Carefree brands into 303Lowe.

303Lowe already handled Carefree, but replaces McCann on the Stayfree business.

Johnson & Johnson wanted to consolidate its sanitary protection portfolio with one agency to plan and develop the brands in unison, according to a press release.

303Lowe boss Nick Cleaver, said: “We are delighted to be working with the Sanitary Protection team across the portfolio.  We share the optimism and ambition for the opportunity for both brands within the category.”

Cleaver added that the win meant that its J&J business will have almost doubled in revenue for 2012.