303Lowe beats McCann to J&J sanitary towels

Johnson & Johnson has consolidated its Stayfree and Carefree brands into 303Lowe.

303Lowe already handled Carefree, but replaces McCann on the Stayfree business.

Johnson & Johnson wanted to consolidate its sanitary protection portfolio with one agency to plan and develop the brands in unison, according to a press release.

303Lowe boss Nick Cleaver, said: “We are delighted to be working with the Sanitary Protection team across the portfolio.  We share the optimism and ambition for the opportunity for both brands within the category.”