303Lowe picks up IMB Building Society full service account following pitch

IMB Building Society has appointed 303Lowe to manage its full service advertising account following a competitive pitch.

303Lowe beat out three other agencies for the appointment and will be responsible for IMB’s online and offline creative work as well as its media planning and buying.

The agency is tasked with helping the brand build awareness and increase its member numbers.

Nick Cleaver, 303Lowe, said: “IMB is a strong local brand which has community and service values at its core. Not many brands can boast genuine customer love but with a 96 per cent customer satisfaction rating, people with IMB really do love their service and products. When you put on top of that the tremendous value IMB offers its members it puts it in an exciting position to aggressively grow its business.”