David Jones enlists Sydney Dance Company performers for next instalment of #itsinyou
Department store David Jones has enlisted dancers from the Sydney Dance Company to support ambassadors Montana Cox and Jessica Gomes to showcase its Autumn/Winter fashion range.
A video forms the centrepiece of a stylish new campaign created by Whybin\TBWA Sydney – the latest in the #itsinyou series – which was shot by renowned music video director Clemens Habicht, while the company’s artistic director Rafael Bonachela choreographed it.
“The partnership between David Jones and the Sydney Dance Company is a meeting of two brands who share qualities of innovation and spirit,” said Donna Player, David Jones group executive merchandise.
That’s a great little ad.
There is more flesh shown in this ad than at the M&C party.
I love this, well done DJ’s!
This is a great idea. The awkward dancing from the models is my favourite thing.