Aussie start-up Unlockd launches bill-reducing mobile ad platform with Boost Mobile in US

Australian start-up Unlockd has struck a deal to bring its ad funding platform to US telco Boost Mobile and its 9m customers.

The deal sees the company, which launched with a deal with Lebara Mobile in Australia in October last year, provide ads to Boost’s customers every second or third time they unlock their phones, saving them up to US$5 per month on their bills.

Unlockd CEO, Matt Berriman, said of the smaller-scale Lebara launch in Australia: “It was really a strategic decision to go into market with them before the Sprint roll-out, although we had planned and signed that before, to go into the market and ensure we’re ready to go on the big stage when we’re ready for launch over here.”