News Corp aims to improve children’s literacy levels with national Dr. Seuss promotion
News Corp Australia is continuing its push to get children to read more with its latest book-themed campaign which teams the publishing company with online learning provider, LiteracyPlanet.
The month-long campaign, to be led by all metropolitan mastheads, will reveal that Australia’s reading and writing levels are falling behind global standards and encourage parents and caregivers to take the time to read to their children.
https://youtu.be/bnTTW2hL_aI
News Corp Australia managing director for metro and regional publishing, Damian Eales, told Mumbrella: “If you talk to one of our editors, one of the issues that resonates right through our publications is this issue of the decline of literacy standards in Australia.
Love these promotions they are a fantastic idea. My mother collects all things like this for her grandchildren and has done for over 30 years. Unfortunately due to illness she could not get out and get books 1 & 2 and the folder for the Dr Seuss books. So we have one devastated 81 year old grandma. Is there any way we can still get them. It would make her day.
Yes, I agree, great promotion if only you could buy the books. We’ve been to a dozen newagancies this week and got one book only and their care factor and information on where we can get them rates zero. What a beat up for no result
Yes I agree about the availability of Dr. Seuss books, unless I get to the Newsagent, IGA, or Coles before 8.30a.m at latest I have no hope of getting a book. Today I missed out as it was after 10.00a.m. and just no books available. Coles, Woolworths said they got none and at IGA the girl had no idea there were any. I went to 3 newsagents and they all were complaining that they get hardly any books. Can they be obtained some way.
Sandra
Fantastic to promote reading, love the Dr Zuess books!
I am currently teaching ESL in a school in Cambodia. We do not have access to any decent English reading books. Any chance we could have some Dr Zuess books donated to the school? We don’t have a school library, but it would be a good start! The students would love Dr Zuess!
Many thanks,
Best regards
Kris
Great promotion. I was collecting two sets for my friend’s kids. Unfortunately, i missed one day. Any chance I can get those missing books for the sets?