AnalogFolk launches new global data division

Independent digital creative agency network AnalogFolk has launched a global data solutions arm for the agency called AnalogFolk DNA. The new unit will initially be based in London, but service AnalogFolk offices globally.

The announcement:

AnalogFolk has launched a new data offering called AnalogFolk DNA, hiring Ben Silcox and Mark Barry to lead the specialist business unit.

Silcox and Barry join the agency as Chief Data Officer and Head of Business Solutions, respectively, having both previously worked at Havas Helia. At Havas Helia, Silcox was most recently Chief Digital and Data Officer, whilst Barry held the position of and Head of Business Solutions and Technology.