Deepend Group pens report on ‘Experience Economy’

The Deepend Group has released a new publication looking at the ‘Experience Economy’, hoping to turn more marketers onto experiential activations.

The announcement:

Marketing professionals across sectors are being encouraged to hone their focus on delivering more meaningful, engaging customer experiences following the launch of a new investigation into the Experience Economy by the Deepend Group which reveals a wealth of untapped opportunities for brands.

A leading independent communications and innovation consultancy, the Deepend Group has brought together experts from across disciplines to create ‘Indepth: Experience Economy’; an online publication which combines market analysis, behavioural insights, blue-sky thinking and case studies to reveal how brands can tap into technology and changing consumer trends to deliver long-term gains.