Domino’s CEO pushes GPS Driver Technology at the centre of lawsuit in new ad campaign

Alex Hayes

March 27, 2016 11:06

Domino’s CEO Don Meij is fronting a new TV campaign pushing its GPS Driver Tracker technology which is at the centre of an ongoing court action.

The pizza chain is currently being sued by Precision Technology which claims the company breached a number of its patents with the technology which allows customers to follow the progress of their pizza delivery in real-time.

In the new ad Meij pushes the safety implications of the tracking technology, saying “that’s why we created the GPS Driver Tracker”.

https://www.youtube.com/watch?v=gDNVZYFtPgQ

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics

Don Meij drone Pizza Hut

2 COMMENTS

Billy C 27 Mar 16

I don’t really care if a human or a robot delivers my pizza. I mean it’s cool but it’s not going on the road and it’s top speed would be slower than a car so I can’t see how this is going to work in suburbia.

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joj 27 Mar 16

Who keeps letting Don Meij star in ads?

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