Time for producers to step up to multi-platform

The XMediaLab: Film X-tended transmedia conference is taking place today in Melbourne, and keynote speakers and participants told Encore what they’re expecting audiences to learn at the event.

For Nathan Mayfield, chief creative officer and co-founder of the award-winning company Hoodlum, “it’s an exciting time for producers to step up and really learn about multi-platform.”

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