4 Pines creates beer war with new campaign

Heckler and Dentsu Australia have unveiled a new campaign for the Sydney based 4 Pines Brewing Co that tells the journey of how the brewery managed to create its own Kölsch beer in Australia.

‘The Battle of Kolsch’ campaign, styled as a wartime era newsreel, features a ‘World War Beer’ occurring in 1948 Germany as the country passes a convention to illegalise brewers using the Kölsch name outside of the city of Cologne.

The video, directed by Mark Simpson of animation agency Sixty40, shows how 4 Pines managed to evade the restriction by removing the umlaut – the two dots above the letter ‘o’.