4 Pines launches new low-alcohol product via Bounce Creative
Carlton United Breweries’ 4 Pines Brewing Co has launched a new campaign to celebrates its latest low-alcohol product, ‘Ultra Low’, in the first video content from the brand’s digital partners, Bounce Creative, who took over the brand’s social pages in 2021.
The campaign platforms a tongue in check message for the growing number of Aussies who are changing their drinking behaviours, showing that “if you love something, you don’t have to let it go”.
AB InBev’s do not own 4 Pines as reported in a recent article from Kalila Welch.
Thanks Graeme, this has been correct to CUB, who purchased the brand from AB InBev in 2019.
Kalila