The 457 visa ban is good for Australia and could fix our marketing skills gap

ADMA CEO Jodie Sangster believes its high time Australia’s visa program was overhauled. In this guest post, she argues dumping the out-of-date 457 could be exactly what the country needs to get its marketing skills up to scratch.

On Tuesday, Prime Minister Malcolm Turnbull took to Facebook to announce his government’s plans to abolish Australia’s 457 visa program for temporary skilled migrants. In his Facebook video, Turnbull promised to replace the 457 visa with a new temporary visa that will only allow the “best and brightest” to work in the country. In addition, he said applicants of the new visa would be put through a stringent and rigorous process.

While many aren’t too keen on Turnbull’s take on things, I actually see a positive spin to it and welcome this move by the government.

Ultimately, skilled migrants are absolutely critical to the future of the Australian economy, but the truth is that Australia’s current 457 visa regime is out-of-date and not on par with how quickly the world’s global economy is growing. The job roles under which people can apply are antiquated and not reflective of the current market requirements in terms of skills or roles. For example, there isn’t even a category to bring data analysts/ scientist into Australia – skills which are so sorely needed. There is little rigour to test and determine whether applicants demonstrate the skills required or whether they just duplicate skills that already exist in the Australian market. I cannot stress enough that this change needs to happen quickly.

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