F.Y.I.

Urban List launches branded content studio

July 11, 2017 1:00

City lifestyle guide The Urban List has launched a branded content studio and added former Fairfax staffer Sophia Wilcox to its growing team.

THE URBAN LIST ANNOUNCES NEW BRANDED CONTENT STUDIO LED BY FAIRFAX’S SOPHIA WILCOX

The Urban List today announced the launch of their branded content studio, recruiting former Fairfax GM of Travel and Health, Sophia Wilcox, to lead the division across Australia and New Zealand.

The Studio forms part of the company’s strategy to more comprehensively align the growing demands of their clients to the needs and wants of their 2.5 million monthly readers. The Studio will operate across all seven Urban List markets and will combine expertise across strategy, native content, video, digital design, events and account management.

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