Game of Thrones shows Night King emerge from depths in OOH campaign

July 12, 2017 9:19

Ahead of Foxtel’s Game of Thrones season seven launch on July 17, JCDecaux and the pay-tv operator have launched a digital out-of-home campaign.

As a passer by walks past an advert, a proximity sensor activates an animation showing GOT’s Night King emerging from the icy depths.

The campaign has been printed for both day and night time and will be rolled out across Sydney, Melbourne, Brisbane, Adelaide and Perth.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Foxtel Game of Thrones GOT JCDecaux JCDecaux Creative Solutions

1 COMMENTS

Skeptic 12 Jul 17

I’ve seen these ads all over the city, however the ‘interactive’ ones, there’s probably 2-3 of them.

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