Online advertising poised to overtake other channels, says IAB Australia

September 6, 2017 8:24

Online advertising now accounts for close to fifty percent of all Australian advertising spend, claims IAB Australia in its 2017 Online Advertising Expenditure Report.

Within the online advertising sector, mobile spending is almost equal with general display, although search still leads with both classified and video spending growing fast, the report found.

“Online advertising continues to deliver robust double digit growth and now accounts for close to 50 percent of advertising spend in Australia,” noted Megan Brownlow, editor, Australian Entertainment and Media Outlook at PwC. “Digital is now a grown up and established advertising medium and the continued evolution of video and mobile advertising.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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