4WD Supacentre and Outdoor Kings partner on new campaign via JOY

Kalila Welch

May 11, 2022 12:03

Australian-owned camping brand 4WD Supacentre and outdoor sports group Outdoor Kings hack launched their partnership with a new campaign via independent integrated agency JOY.

The integrated campaign includes a 30-second TVC featuring former professional rugby league player Cameron Smith, as well as sponsorships of the Ashes with Foxtel Media and Kayo, including bespoke content on Foxtel Sport.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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