HOW TO: Manage your direct mail databases
In this sponsored post, Rebecca Pountney from Australia Post explains how to manage your direct mail databases. This is the second video in this series of “how to” videos.
In this video we explore:
- Building, expanding and using your database for direct mail;
- Analysing your existing database;
- Using list brokers.
There are five videos in the mUmBRELLA and Australia Post “how to” series which will be available in the coming weeks.
