HOW TO: Measure results
In this sponsored post, Rebecca Pountney from Australia Post explains how to measure the response of your direct mail campaign. This is the fifth video in this series of “how to” videos.
In this video we explore:
- Measuring return on investment;
- Generating campaign insights;
- Using your results to plan for future initiatives.
There are five videos in the mUmBRELLA and Australia Post “how to” series which will be available in the coming weeks.
