578,000 metro viewers tune in to find out How Australia Got Its Mojo
Russel Howcroft’s ‘love letter to Australian advertising’, How Australia Got Its Mojo, drew 578,000 metro viewers to the ABC last night, making it the 11th most-watched program of the evening and giving it the win in the 8:30pm timeslot.
The documentary, about advertising agency Mojo and it’s meteoric rise in the 1970s and 1980s, was hosted by Howcroft, a regular panellist on Gruen, and featured John Singleton, Paul Hogan, Ita Buttrose and several agency personnel including The Monkeys’ Justin Drape, as well as Mojo’s Allan ‘Jo’ Johnson.
Howcraft called the documentary his ‘love letter to the Australian advertising’
The best part of this show by a long way, was the ads.
Mmmm – interesting that . Probably why they made a show about them
I just love that the most popular shows on the ABC are about advertising.
Loved the show
Look at the table again. ABC news was more popular; 655,000 > 578,000.
Great stuff Russel.
Hang on a sec, there was nothing Australian about Mojo. Just check out their ad for Jayek Danyules, the twang is distinctly Southern. Every Mojo song was a paean of praise for the centre of the universe, USA, in particular Los Angeles. There was a move away from posh, from England’s Stewart Wagstaff and his Benson and Hedges ciggies but it was never to Australia. And where did our dinki di Captain Hoges set sail to in his movie – where else but new York.