634,000 metro viewers tune in for the first night of the Australian Open
The Australian Open has begun on Nine with 634,000 metro viewers tuning in for the first night of coverage, despite the weather causing delays to play. The coverage saw Australian Ash Barty take on Lesia Tsurenko and Novak Djokovic play Jan-Lennard Struff.
864,000 national viewers tuned in to the evening coverage on Monday, while the late coverage drew 264,000 metro and 331,000 national and the day coverage 234,000 metro and 349,000 national. Nine is reporting a cumulative reach for its day one AO coverage of 4.735m.
Barty breaks!
Is it possible to compare these YoY? Always fascinated when I see these numbers, but it’s hard see what’s good vs. bad without something to compare it too
Hi Watcher,
Are you referring to the tennis numbers? I can definitely compare them year on year, and will try and do so in the future. My one concern is that it isn’t always fair to compare match to match when the circumstances can be very different – who’s playing, who they’re playing, what ranking everyone involved is etc. But I will definitely look at doing this for the rest of the AO.
Thanks,
Hannah – Mumbrella