7-Eleven offers free coffee for reusable cup customers

7-Eleven is offering free coffee to customers who arrive at its stores with their own reusable cup or mug.

The initiative will run until September 2, with the intention of helping customers change their routines and reduce single cup wastage.

Julie Laycock, 7-Eleven general manager marketing, said: “It takes 21 days to make or break a habit so we’re running this new initiative for 28 days to give Aussies the best chance of making a small change to their habits that, over time, will make a significant contribution to reducing single use cup waste.