72andSunny to launch first Australian office in Sydney
Global full-service independent agency 72andSunny is set to launch an office in Australia, Mumbrella understands.
The agency, which currently has offices in New York, Los Angeles and Amsterdam, is in Australia on a hiring spree ahead of opening an office in Sydney.
Mumbrella understands former BMF managing partner Chris Kay, currently managing director and head of brand management for the agency in Los Angeles, will return to Australia to run the local outpost while The Monkey’s strategy director Mollie Hill is understood to be among the agency’s first hires.
That’s 22 and Sunny in Australia.
LOL. Oh, I can see where the jokes are gonna go from here on…
Of course, to have any credibility in the Australian market it will need to change its name to 22andSunny (or 22.22andSunny for the pedants).