72andSunny launches new brand platform for MilkLab

Kalila Welch

February 8, 2023 2:49

Noumi Limited’s alternative milk brand MilkLab is positioning itself as the barista’s choice in a new brand platform created by 72andSunny.

The digital and social-led campaign is the second major work from the brand since 72andSunny’s appointment in 2021, when Noumi Limited (formerly Freedom foods) expanded the agencies existing remit.

The new platform, “Made with. Made for. Baristas” is brought to life in a 30 second video that will run alongside other executions on TikTok, Instagram, YouTube, BVOD and OOH. The work also incorporates a new integrated design system for the brand.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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