72andSunny Sydney launches content creator hub Sundae Collective

72andSunny Sydney have launched a Sundae Collective, a marketing platform for brands to engage digital content creators for campaign work.

The platform sets briefs for the social content and applies key performance indicators to the campaigns for influencers and brands to meet their targets.

The Sundae website states that it is “reinventing the agency model to deliver the real-time content and media optimisation of a performance marketer paired with the strategy and service of a creative agency.”