7Mate tops Perth ratings thanks to AFL

Tim Burrowes

April 14, 2013 6:29

Secondary channel 7Mate took a huge 22.8 per cent share of Perth’s free to air television audience on Friday night.

It was the highest share ever delivered by a secondary channel in any market and, it also appears to be the first time that a digital channel has beaten all of its primary rivals.

The huge share came as a result of 7Mate showing live coverage of Fremantle vs Essendon. 7Mate began showing AFL games live last month, after previously showing them in Perth on delay on Seven.

7Mate’s 22.8 per cent share was just ahead of Seven’s 20.3 per cent share. ABC1 had a 13.3 per cent share of the Perth audience. Nine had a share of 10.6 per cent while Ten had 7.5 per cent – only fractionally ahead of Go on 7.4 per cent.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Robbo 15 Apr 13

The 7Two horse racing coverage has been first class.

Well done, guys.

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7Mate tops Perth ratings thanks to AFL

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