News

80% of Aussies consume news digitally each month: Nielsen

June 30, 2021 10:02

New data from Nielsen suggests that growth in digital news consumption beginning in 2020 has been sustained through the first half of 2021.

So far in 2021, 80% of adult Australians consumed news digitally on websites and apps each month, as an appetite for news brought on, at least in part, by the pandemic, is remaining.

COVID-related news was a clear driver of spikes in digital news consumption, with significant government announcements relating to the pandemic resulting in lifts in total time spent consuming news among Aussies.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Digital Media Ratings IAB Nielsen
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.