Haystac wins Sanofi Consumer Healthcare

Aegis Media-owned PR agency Haystac has been appointed to handle public relations for Sanofi Consumer Healthcare.

The announcement:

Haystac has been appointed to manage PR for Sanofi Consumer Healthcare.

Following a two-stage competitive pitch Haystac’s Health division was appointed as Sanofi Consumer Healthcare’s agency of record, to handle all PR needs across their core brands including Nature’s Own, Bio-Organics, Cenovis, Ostelin and Betadine.  The client team will consist of consultants from Haystac’s three Australian markets – Sydney, Brisbane and Melbourne – and include the additional support of Haystac’s Digital and Social Media Unit.