Howatson releases in-house AI creative platform as ‘a moat around our core work’
Chris Howatson says revenue from the software will provide a buffer
Howatson and Company has spun out a new business with an in-house AI platform it says can automate campaign rollout and save brands tens of thousands of dollars.
“Unicorn”, developed by Howatson’s digital arm Plus Also Studio, adapts master creative into hundreds of formats across digital and out-of-home for a $5000 per campaign fee, with plans to expand the offering to AI-generated voice and video capabilities.
Speaking to Mumbrella, agency founder and CEO Chris Howatson said the platform took 18 months and $2.5 million to develop, and with all existing clients onboarded, is now being offered to external brands.
Can’t you already do this all on Canva Pro?
Hahahahaha, good one 😂
I can’t believe creative agencies are out bragging about something they should have been doing 5 years ago, and others are already offering. Its like a TV network suddenly realizing people have stopped watching Free To Air!
Love all the armchair experts wading in to how ‘easy’ this is.
Interesting model, well done to all involved.
Unicorn isn’t unique or new to Australian marketers.
So, the claims are somewhat OTT.
However, that doesn’t mean it’s not a good idea, won’t be successful;
or, that H+Co don’t deserve congratulations, or the right to celebrate it.