ACMA hits Lululemon with $703k fine for spam breaches
Lululemon has been fined for spamming its customers (Mumbrella)
Clothing company Lululemon has been hit with a $702,900 penalty for sending over 370,000 promotional emails with delivery and purchase confirmations that didn’t allow the recipient a way to unsubscribe.
The Australian Communications and Media Authority (ACMA) found that over five weeks during the Christmas period of 2024, Lululemon “mischaracterised service messages” including delivery and order confirmation emails, that “had a clear marketing purchase.”
Under the spam rules, even if a message is ostensibly intended to inform customers an order has been received, or a delivery is coming, if it also contained any promotional or sales content it is considered a commercial message.
