‘Mediabrands’ and ‘Magna’ on the chopping block as Omnicom merger bites
Ros Allison
Omnicom is set to phase out the Mediabrands and Magna brands in Australia as it presses ahead with consolidation following its US$13-billion acquisition of IPG in November.
The move will retire the “Mediabrands” name in Australia, a brand originally developed under former CEO Henry Tajer, that covers both the centralised local operations — including services, finance, and HR — and serves as the parent entity for local agencies such as UM, Mediahub, Magna and Mediabrands Content Studio (MBCS).
As a result of the latest shake-up, Magna innovation and product lead Ros Allison has been let go, becoming the most recent senior IPG executive to depart.
