Maxibon ‘goes full cookie’ for Choc Chip Cookie launch campaign via Sickdogwolfman
Maxibon has launched a new Choc Chip Cookie Bon in an integrated campaign that humorously explores the idea of a person turning into a cookie. The campaign features a hero film and social content showcasing the challenges of living as a cookie.
The announcement:
Australia is about to ‘go full cookie’ with the launch of Maxibon’s new Choc Chip Cookie Bon in a new integrated campaign via SICKDOGWOLFMAN which asks the classic age-old philosophical question, ‘What happens if a person turns into a cookie?’
In short, they freak out and scream ‘I’m a cookie!’ before their mate rushes in to help, only to become distracted by how delicious they look and attempt take a bite out of their new cookie-shaped friend while they plead ‘Don’t eat me!’
