Brian Florido joins Linkby as Chris Wirasinha gets band back together
Brian Florido and Chris Wirasinha
Former Val Morgan Digital managing director Brian Florido has been appointed Linkby’s commercial product director.
Linkby, a service that connects brands with publishers to get editorial coverage, was co-founded by Chris Wirasinha, who previously worked with Florido at Wirasinha’s former business Pedestrian. Florido’s appointment sees at least seven former Pedestrian staff now at Linkby.
Florido will be responsible for pushing Linkby’s Pubfeed product — which distributes editorial content across publisher sites in a feed. Brands pay either per click (CPC) or by impression (CPM), and editors retain control over the content, according to Linkby.
Wirasinha described Florido as a “savvy executive with deep relationships across the global publishing landscape”.
