OMG backs Foxtel’s new audience measurement system

Kalila Welch

November 16, 2023 10:26

Omnicom Media Group (OMG) has become the first holding company to officially sign on to Foxtel’s new audience measurement system, in a partnership it says will “redefine CTV measurement”.

The Kantar Media return path data service has been been the subject of heavy scrutiny from Australia’s free-to-air television industry since its announcement at the 2024 Foxtel Upfronts last month.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics