A couch falls 15,000 feet from a plane in new Amart TVC from BMF
An Amart couch is put to the ultimate test in a dramatic TV ad heralding in the furniture store’s new brand platform: ‘It Just Makes Sense’.
Created by BMF, the spot features a couch being thrown out of a plane at 15,000 feet, threatening “utter destruction”. Against the backdrop of theatrical music, a sombre narrator wonders whether the couch is thinking: “This is not ideal. I didn’t ask for this.”
No, the narrator concludes. During its cinematic free fall, the couch is actually thinking, “I am an Amart sofa. I am amazing” because of the brand’s all-inclusive guarantee on furniture purchases.
