‘A crack in the wall’: Meta accused of inflating Shops ad performance

Meta has been accused of inflating the return on ad spend (ROAS) for ads running on its Shops network, in serious allegations from a former product manager of the Shops ads team.

The claims, first reported in Adweek, were made by Samujjal Purkayastha this week in a London employment tribunal after he was laid off by Meta earlier in the year.

Meta has rejected the allegations outright, saying “we have full confidence in our performance review processes.”